How did a small Seattle coffeehouse turn into one of the world's biggest brands, with a huge influence on how we spend our leisure time as well as a far-reaching economic impact?

Taylor Clark's approach to this question is rather scattergun and his style can be irritatingly chatty, but he tells a story full of fascinating nuggets about innovative marketing devices such as the owner Howard Schultz's opening of two stores on the same street and the life-changing invention of the Frappuccino


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